Crystal Kelley
Founder & CEO
Crystal Kelley is the founder and CEO of Pro 31 Enterprises, LLC, a visionary media marketing and production company based in Los Angeles, California. With over 15 years of experience behind the camera, Crystal is an award-winning filmmaker and cinematographer whose career spans feature films, television, live events, branded content, and high-impact commercial work.
She holds an MFA in Cinematography from Chapman University and a BFA in Theatre Arts from Otterbein University, combining technical mastery with deep storytelling instincts. Her portfolio includes commercial campaigns for nationally recognized brands like Apple, Target, Calvin Klein, and Glossier. Crystal’s work has earned accolades such as Best Cinematography at the Austin Micro Film Festival, and she is a proud member of ICG Local 600 and an FAA-licensed drone pilot.
​Mission
Pro 31 Enterprises, LLC is a certified Minority Business Enterprise (MBE) and Woman Business Enterprise (WBE) dedicated to helping brands transform ideas into bold visual campaigns. We specialize in video production, social media, photography, and digital strategy to help our clients connect, convert, and grow. Our mission is to craft high-impact content that not only tells a story, but moves the needle.
​Vision
To become a premier national leader in strategic media marketing by setting the standard for cinematic excellence, measurable results, and creative innovation. Pro 31 Enterprises, LLC exists to elevate the voice of every brand we touch—helping businesses and organizations amplify their message, grow their audience, and dominate across digital platforms. We envision a future where storytelling meets data-driven strategy, and diverse creative leadership drives industry-defining campaigns.